Career Way
Academic Project: Nov’20 – Dec’20 | 2 Months
Project Background
Completed as an elective course in Design Thinking, focusing on applying learned processes to solve real-world problems.
- Guided By: Prof. Puneet Tandon
- Team: Tanishi Gola & Vikrant Sehra
- My Role: Problem Identification, Research, Ideation,
Implementation & Scope
Problem Brief
Reducing the insecurites & uncertanity in the education sector for students.
The Problem
Desk Research
Primary Research – We analyzed participation statistics for competitive exams in India and reviewed articles and newspaper reports featuring interviews with past candidates.
Stakeholders
We identified our key stakeholders and mapped them out into three categories.
Our main beneficiary:
- Age: Middle school & up
- Region: Focus on Indian students
- Stream: Any
- Background: Any
Interviews
After conducting interviews with stakeholders, including current exam- preparing students and those who qualified last year, we analyzed the data through affinity notes to confirm our research findings and establish user personas.
Redefining Problem Statement
How might we help students become more aware of the various career opportunities they have and the different paths or exams they can take after they graduate from their high school.
User Persona
Name: Rishi
Age:17 years
Gender: Male
From the Science stream. Planning to give the IIT-JEE exam. Just gave his board exams. His father wants him to go for engineering. He does not know his other options but doesn’t want to do engineering either.
Pain Points – Feels sad about this choice. Wishes he knew his options. Wants his father to understand this is not his passion.
Name: Richa
Age: 18 years
Gender: Female
Richa suerly want to be a doctor. Giving her second attempt at NEET. Her own decision take it up. Is willing to take a drop year but has no idea what she can do to improve her studies. Questioning her path and wants a guide to assure her it’s fine.
Pain Points – She is questioning her path. She need a guide to help her. She really wants to get through.
Secondary Research
After thorough analysis of existing counseling methods for students, we
identified their pros and cons, current limitations, and uncovered gaps. This informed our design direction and highlighted key areas for improvement in our solution.
Brainstorming
Based on all our research and design directions, we started brainstorming on our solution. We ideated further on the multiple ideas and went on to select our final solution.
The solution
- Developed a website-based system for students from 6th grade
onwards, integrated with their academic. - Provides quizzes, tests, videos, assessments, and counseling services free of charge for comprehensive student support.
- Aims to empower students with self-analysis for informed career
decisions by assessing strengths, weaknesses, and interests.
Implementation
Marketing model:
Phase – 1: Google & social media Ads, small influencers, schools and examination centers, contact details given by student, referral system.
Phase – 2: Television and newspapers, marketing team, social media influencers with millions of followers, marketing/sales software.
Revenue Model:
Running ads of schools, brand collaborations, own yearly event, promoting events/competitions, Counselling System, tie-up with schools/coachings/ trusted brands.
Scope & Conclusion
The concept is pretty simple, practical to apply, easy to access by the students, and cost-effective. Tackling the problem from early stage in the student’s life, demand for such a service will always be there. Solution include a holistic assessment of a student, helping them to make informed career decisions.